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Commercial Solution Sep 1, 2022
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Tassouik

All-in-one e-commerce backoffice ERP: call center, delivery dispatch, accounting analytics, Meta ads & warehousing

Technologies Used

PHP jQuery Bootstrap MySQL Meta Ads API REST APIs Linux
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Technical Highlights & Architectural Focus

Built comprehensive backoffice call center manager for order confirmations, telephony routing, and customer outreach

Architected delivery agents manager with real-time package dispatching, route status tracking, and delivery confirmation

Engineered financial accounting, statistical analysis, and profit/loss reporting dashboards for high-velocity commerce operations

Integrated Meta Ads Manager sync for automated campaign tracking, attribution metrics, and conversion analysis

Developed multi-warehouse inventory management module with stock replenishment alerts and batch tracking for BFLN Technologies

Detailed Overview

Tassouik: All-in-One E-Commerce Operations & Backoffice ERP

Tassouik is a high-velocity, comprehensive e-commerce backoffice ERP platform engineered for BFLN Technologies. Built as an all-in-one operational nerve center, it unified every stage of e-commerce commerce execution — from marketing ad attribution and call center tele-verification to dispatching delivery fleets, warehouse stock management, and financial accounting.

1. System Vision & The All-in-One Architecture

At BFLN Technologies, managing rapid high-volume e-commerce campaigns across multiple product lines required a zero-friction operations platform capable of orchestrating hundreds of orders daily with rapid response times.

Instead of juggling fragmented third-party tools, Tassouik was built with pure PHP, responsive Bootstrap, and reactive jQuery to deliver a blazingly fast, lightweight monolithic architecture with immediate server-side state consistency.

2. Core Functional Subsystems

2.1 Call Center Management Module

  • Real-Time Operator Queues: Incoming orders automatically route to available telephone confirmation agents based on current workload and language preferences.
  • Call Scripting & History: Embedded verification prompts, call outcome tracking (Confirmed, Postponed, Cancelled, Unreachable), and scheduled automated follow-up reminders.
  • Telephony Analytics: Per-agent confirmation rates, average handling time (AHT), and automated fraud/duplicate detection algorithms.

2.2 Delivery Agents Management & Dispatching

  • Agent Assignment Engine: Grouped bulk order dispatching by geographic delivery zones and wilayas across Algeria.
  • Live Package Tracking: Delivery state tracking (Assigned, Picked Up, In Transit, Attempted, Delivered, Returned to Warehouse).
  • Cash-on-Delivery (COD) Reconciliation: Automated reconciliation between drivers’ cash collections, delivery slips, and central treasury accounts.

2.3 Financial Accounting, Statistics & Analysis

  • Countability & Performance Metrics: Real-time revenue summaries, product gross margins, courier return fees, and daily net profitability calculations.
  • Visual Analytics: Interactive charting and cohort statistics displaying delivery success rates, product turnover velocities, and regional conversion rates.
  • Treasury Audit Trails: Strict double-entry accounting records preventing reconciliation discrepancies and cash leakage.

2.4 Meta Ads Manager Integration

  • Direct API Synchronization: Synchronized with Facebook & Instagram Ads APIs to correlate ad campaign spend, ad sets, and creatives directly with confirmed purchases.
  • ROAS & Cost-Per-Acquisition (CPA): Automated calculation of actual confirmed Return On Ad Spend, factoring in delivery failure and return rates rather than just top-of-funnel clicks.

2.5 Multi-Warehouse Logistics

  • Central & Regional Stock Control: Live stock depletion upon order fulfillment with barcode-ready batch management.
  • Replenishment Forecasting: Automated alerts for low-inventory thresholds and stock reallocation between main hubs and regional distribution centers.

3. Technology Stack

  • Server-Side Engine: Pure PHP 7/8 with robust MVC architecture and high-efficiency PDO database abstractions.
  • Frontend & UI: Bootstrap 4/5, HTML5, CSS3, and dynamic jQuery client-side modules for instant table filtering and modal workflows.
  • Database: Relational MySQL with normalized schemas, composite indexing, and transactional locking for concurrency protection.
  • External Integrations: Meta Graph / Marketing API, SMS Gateway Webhooks, and CSV/Excel batch export pipelines.
  • Hosting: Dedicated Linux server environment with optimized Nginx web server and automated Bash backup routines.